MY PROFESSIONAL JOURNEY.
Began in advertising, working with major agencies, communication and media. Â
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MY PROFESSIONAL JOURNEY.
Began in advertising, working with major agencies, communication and media. Â
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Media ExecutiveÂ
Working with major advertising agencies, managing 11 magazines from Cadena Capriles, as well as the group’s two major newspapers.Â
Executiva de ContasÂ
Selling nationwide outdoor advertising circuits, working directly with clients and agencies.Â
A New ScaleÂ
Experience at one of Venezuela’s largest outdoor advertising companies.Â
Advertising & CommunicationÂ
Worked at Blitz Magazine, part of Grupo Cedeño.Â
Sales — Pharmaceutical Packaging SetorÂ
For several years, I worked as a sales executive at Anayansi, a packaging and container distributor representing companies such as Owens-Illinois and DomÃnguez & CÃa., serving the pharmaceutical, beverage, and food industries in Venezuela.
I worked directly with the pharmaceutical sector. Through this experience, I came to understand the importance and strength of this market, which would later become the foundation for creating my own packaging company in Venezuela.
After leaving Anayansi, I decided to create my own company, focused on the packaging market for the pharmaceutical and food industries.
At that point, my network enabled me to connect with Grupo Cedel, a foreign exchange company, and one of its partners, Santos Luis Cedeño, brother of Eligio Cedeño, associated with Banco Canarias.
From this partnership, LAC — LOSAPIO · AROCHA · CEDEÑO was born.
In less than three years, LAC became a nationwide distributor, serving approximately 20% of Empresas Polar's total capacity, as well as major national and international laboratories.
WHAT THIS EXPERIENCE GAVE MEÂ
It was in this environment that I began to realize that, beyond working within a business, I wanted to create my own.Â